Your experience won’t introduce itself.
Let’s turn your expertise into a clear, credible, easy-to-trust online presence, so the right people say yes.
Not sure if you need this yet? That’s exactly what this call is for.
Part coach. Part creative.
Hi, I’m Heidi Zwart, founder of StoryMatters.
I help solo professionals create websites and messaging that feel clear, credible, and aligned with the depth of their work.
With a background in entrepreneurship, counseling, behavioral science, and writing, I understand how people make decisions, what builds trust, and why clarity matters.
Everything I create is designed to help people more easily understand your value, through strategy, design, and messaging that sounds like you.
The goal is simple: to help you feel more confident, clearly understood, and professionally aligned online.
Website experiences that keep people scrolling.
People make decisions in seconds. If your website doesn’t account for this, people will leave… quickly.
After years designing for people, I know:
What people notice first.
What feels clear or unclear.
What builds confidence or creates hesitation.
I pay close attention to those patterns, and use them to guide how your site and messaging are put together.
You get a site that not only looks great, but makes it easier for the right people to stay engaged and say yes.
It should be easier for people to understand what you do.
You shouldn’t have to explain everything.
Your site should give people a clear starting point before the conversation.
You shouldn’t have to re-write your message.
Your work should be clear and simple to describe every time, everywhere.
You shouldn’t have to stay invisible.
Your experience should be clearly seen, even to people meeting you for the first time.
Tools can build pages. They don’t create clarity.
AI has made it easier than ever to put something together quickly. What takes more time is deciding:
what matters
how to structure it
what someone needs to understand first
That’s the part I focus on.
In the end, everything looks and sounds like you, not like everyone else in the industry. And everything works together to make it easier for the right people to say yes.
“Starting a new business can feel overwhelming.”
From start to finish Heidi put me at ease. The experience was personal and really encompassed who I am at my core. I feel so honored to have had Heidi in this process. She not only created a beautiful, effective website for me but inspired and encouraged me along the way.
— Lindsey Book | Lindsey Book Real Estate
Your work is too important to stay invisible.
Let's fix that in two weeks.
Not sure if you need this yet? That’s exactly what this call is for.
