Building a website shouldn’t feel like a group project. Or DIY experiment.

With StoryMatters you work with a single person from start to finish so you get everything you need to launch a small business website you’re proud to put your name on.

It’s web design as easy as it should be.

Heidi Zwart and a client looking at a laptop together and smiling while standing in a cozy, well-lit living room.
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Ever put your name on a project you weren’t proud of?

You probably still cringe.

  • Someone dropped the ball.

  • Something got lost in translation.

  • Deadlines slipped.

  • The pieces didn’t quite fit together.

And at the end of it all, your name was still on it.

Building a website can feel uncomfortably similar.

You can hire an agency and hope all the handoffs, people, and moving parts somehow come together. Or you can do it yourself and hope what you create is good enough.

There’s a better way.

Person holding head in front of a laptop with various digital communication and social media icons around, including email, chat, images, graphs, and a globe.

Web design without the group project or DIY headache.

One partner from the first conversation to launch.

No waiting on people. No feeling out of the loop. And nothing left for you to do.

One collaborator.

You won’t have to explain yourself over and over.

The person who learns about your business is the one creating your strategy, words, and design.

Nothing gets lost in translation.

One point of contact.

You’ll always know exactly who to talk to.

No chasing designers, waiting on copywriters, or wondering what’s happening next.

You won’t have to manage the project.

One cohesive website.

Everything is created to work together.

Your words, structure, and design are one idea, not fragments that conflict with each other.

No group project. No DIY required.

start the conversation →

You get my full attention from start to finish.

Hi, I’m Heidi, founder of StoryMatters.

When we work together, you work directly with me. I’ll learn your business, uncover your story, and translate that understanding into every part of your website.

There’s no account manager in between us. No handing your project off once the “strategy” is done. And no expecting you to fill in the gaps.

I’m your partner from our first conversation to launch.

So you always know who’s working on your website, what’s happening next, and who to call when you have a question.

It’s personal, uncomplicated, and designed to keep your website moving toward launch.

It’s web design as easy as it should be.

start the conversation →

Let’t talk about your business! Coffee is optional.

Heidi Zwart sitting on a beige chair holding a white ceramic mug, smiling at the camera in a cozy indoor setting.

Here’s web design as easy as it should be.

We talk.

Let’s see if we’re a good fit. No prep required.

1.

I get to know your business.

We get clear about your clients, who you serve, and what your website needs to do.

4.

See it come together.

I translate everything into the structure, words, and design for your website. We fine-tune it together.

2.

Put your name on it.

You launch a website you’re proud to share.

3.

start the conversation →
start the conversation →
Two women with blond hair sitting at a wooden table, using a laptop in a bright room with large windows.

The difference is clear.

Illustration of a man and a woman with megaphones, standing on separate platforms, engaging in a debate or discussion, with speech bubbles and a paper airplane between them.

Agency

More people and handoffs before your site is finished.

An illustrated person sitting at a cluttered desk, holding their head with both hands, surrounded by papers, a laptop, a calendar, and money, depicting stress or frustration.

DIY

More work falls on you.

Two women are having a conversation at a table, one holding a pen and a notebook, the other gesturing with her hand, with speech bubbles above them indicating dialogue.

StoryMatters

One person beside you from start to finish.

Websites 50+ business owners are proud to put their names on.

  • Christa Foss Real Estate Homepage Design & Copy

    Christa Foss Real Estate

  • Website homepage for Cashability, a Minnesota-based loan company, featuring illustrations of houses, dollar bills, and a call to action button labeled 'Apply Now'.

    Cashability

  • Overflow Enneagram Coaching's homepage featuring custom design and copy

    Overflow Enneagram

  • Homepage of Lindsey Book's real estate website showing a smiling woman in a white blazer, with sections about confident moving, buying or selling homes, a simple three-step process, and contact info.

    Lindsey Book Real Estate

  • A website homepage for Laurie Healy, focusing on mental health recovery and support. It features a large header with a logo and navigation options, a call to action about breaking stigma, photos of women and a group of diverse people, and sections on recovery coaching, intervention, and workshops, with testimonials and a sign-up form at the bottom.

    Laurie Healy

  • Track, a financial advisors, website design and Storybranded copy

    Track

  • A coaching website for Emily Allen Coaching featuring a serene lakeside scene with a dock extending into the water and mountains in the background, with sections about peace, coaching services, and a smiling woman portrait.

    Emily Allen Coaching

  • Homepage of Kyle Zwart media website featuring wedding films and lifestyle photography, with sections on services, testimonials, and contact information.

    KZ Media

Let’s put your name on something you’re proud of.

Your new website starts with one conversation.

Tell me about your small business and what you need. We’ll go from there.

start the conversation →
start the conversation →

No prep. No pressure. Just a conversation.

Heidi Zwart and a client having a conversation. One woman is holding a coffee mug, and the other has a notepad and pen. They are in a well-lit room with a staircase in the background.