You deserve better than a generic brand.

Why settle for being one in a million when you are one of a kind?

Human made websites handcrafted for your small business. Words and design that build the trust and connection only people can.

build your one-of-a-kind brand →
build your one-of-a-kind brand →
An illustration of a man and woman shaking hands in front of a large screen displaying financial graphs.

Your brand is… you.

What do you want people to see and remember about your business? Are you:

  • Relational and empathetic

  • Professional and experienced

  • Bold and disruptive

  • Light-hearted and personality-packed

  • Calm and re-assuring

Your personality and story should be captured by someone who knows what it means to write and design for people.

Human made websites handcrafted for your one-of-a-kind small business.

Your brand should feel relational, authentic, and distinctive… just like you.

Outline of a document with lines of text and a pencil, indicating writing or editing.

Human Words

Your story is captured and and translated into words that sound like you, not everyone else.

Real words = deeper trust.

Hand-drawn illustration of a computer monitor with a question mark inside a circle on the screen.

Human Design

Your site design is clear and actionable because it’s built on human psychology, not an algorithm.

More clarity = better engagement.

Simple line drawing of a person sitting at a desk with a computer, facing the monitor in an office setting.

Human Connection

Your authenticity builds trust and support for your fully human made brand, not a generated one.

Real you = raving fans.

build your one-of-a-kind brand →

Everything great starts with people.

Your work is about helping and serving others.

Same here. The people I work with matter to me as much as the work itself. If you’re a relationship-driven business owner who values effective, real communication we might be a great fit.

This collaborative experience is best for:

    • You have the expertise, but your new business identity, offer, and website is still a work in progress.

    • Consultants, coaches, financial professionals, therapists, creatives, and professional service providers.

    • You are ready to move beyond generic words, disconnected pages, and a site that doesn’t reflect your excellence.

    • You value trust, care, responsibility, and integrity, not just speed or trendiness.

    • You want a single, trusted advisor to be central to the design and delivery of your online presence.

build your one-of-a-kind brand →

Don’t hire me if you just need a website.

I could built that, but so can AI.

If you need someone who can read between the lines, organize your ideas, and capture your one-of-kind brand, we should talk.

With three decades of experience, I’ve been writing and designing for a long time. I’ve built a reputation for being professional, responsible, organized, and strategic. But I have a lighter side most people don’t see unless I’m writing… or overly tired… with my family… on vacation.

This complexity makes me human and AI can’t capture that on a website. It can’t to it for you either and you deserve better than to let it do the talking for you.

So if you’d like to add a little human personality back into your brand, I’d love to talk.

You just might see my lighter side. But no promises...

Two women with light hair, one with glasses, sitting at a wooden table, looking at a laptop, with coffee mugs nearby, in a cozy living room with a stone fireplace.

This is my sister and me. No, we’re not twins. Don’t you dare ask who’s older…

You go first. No, you… really.

We can talk about anything you want.
Except the Packers.

Two speech bubbles, one above the other, outlined in brown on a black background.

Tell me about your business.

No prep. No pressure. Just a chance to talk person to person.

1.

Illustration of a notepad with lines of writing and a pen.

Choose where to be people-centered.

Start wherever it makes most sense, with a website review or a brand new website.

2.

Line drawing of two people giving each other a high five.

Break the communication norm.

Sound like you with people-centered communication that is relatable, human, and trustworthy.

3.

let's talk person to person →

I’ve built a few websites.

Over 60, but I’ve lost count.

  • Christa Foss Real Estate Homepage Design & Copy

    Christa Foss Real Estate

  • Website homepage for Cashability, a Minnesota-based loan company, featuring illustrations of houses, dollar bills, and a call to action button labeled 'Apply Now'.

    Cashability

  • Overflow Enneagram Coaching's homepage featuring custom design and copy

    Overflow Enneagram

  • Homepage of Lindsey Book's real estate website showing a smiling woman in a white blazer, with sections about confident moving, buying or selling homes, a simple three-step process, and contact info.

    Lindsey Book Real Estate

  • A website homepage for Laurie Healy, focusing on mental health recovery and support. It features a large header with a logo and navigation options, a call to action about breaking stigma, photos of women and a group of diverse people, and sections on recovery coaching, intervention, and workshops, with testimonials and a sign-up form at the bottom.

    Laurie Healy

  • Track, a financial advisors, website design and Storybranded copy

    Track

  • A coaching website for Emily Allen Coaching featuring a serene lakeside scene with a dock extending into the water and mountains in the background, with sections about peace, coaching services, and a smiling woman portrait.

    Emily Allen Coaching

  • KZ Media

A cartoon robot with a white body and black face on a laptop, surrounded by icons representing charts, messages, and questions.
A cartoon robot with a white body and black face on a laptop, surrounded by icons representing charts, messages, and questions.

Remember what human sounds like?

Generic content is eroding trust faster than ever. The businesses who will “win” are the ones that still sound like real people doing real things.

If you’ve forgotten what communication should be, here’s a little reminder…

Good communication should:

  • Match the quality of your work

  • Attract the right clients

  • Feel trustworthy

  • Be clear and distinctive

  • Feel authentic to who you are

  • Make an occasional mistake

Let’s do that for your business.

build your one-of-a-kind brand →

Other things you might want to know.

If your question isn’t answered here, check out more answers to your questions on my about page. Or connect with me on a call.

  • Yes… and no. AI is great for outlining content and generating ideas. But at it’s core, AI doesn’t really write. It predicts what comes next. And it’s grabbed some words, phrases, and patterns and overuses them.

    You might not notice, but everyone else will. Words written by a real person just sound more… real.

  • I use it to create meeting summaries, recognize patterns, and identify places of friction on an existing website.

    Honestly, I tried using it for writing website copy for a while. But got frustrated very quickly. It took more work to edit it than it did to write it from scratch, even though I trained it in my “voice.”

    My relationship with it is complicated. Some days I love it. Other days I want to punch it in the face.

  • Every website I build is on Squarespace. It’s the easiest site to self-manage once your site is finished.

    I do recommend having a moderate amount of tech skills. You’ll be much happier if you do.

  • I do not currently offer website support after the site is transferred to you. I’m better at short-term relationships. Trust me… :)

  • Everything is built on behavior science… the study of why people do what they do. Behavior design is the application of these principles.

    Once you know how people actually (my word, not AI’s) behave, you can design for it. At it’s best, behavior design helps people do what they already want to do. People-centered communication does this exceptionally well.

A person sitting at a desk using a MacBook Air laptop, viewing a webpage titled "Overflow Enneagram Coaching" with the question "Who are you becoming?" on the screen. There is a potted plant in the background, and a smartphone is placed on the desk.

(Me… pretending to work on a website I already finished.)

Not ready to work together?

No problem. When the time is right, you know where to find me.

In the meantime, feel free to subscribe to my LinkedIn Newsletter, Behavior Design in Real Life, to see how everyday moments and human behavior impacts our work, life, and relationships.

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Illustration depicting two people shaking hands, one holding a tablet, with a puzzle piece icon above them, representing real-life behavior design.