Website design, copywriting, & strategy in one place.

Build a strong reputation and business with design, messaging, and strategy that work together like they should.

Say goodbye to the stress and second guessing of DIY.

Two smiling women looking at a laptop screen together at a table in a bright room.

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A small desk with a black computer monitor, keyboard, mouse, and various stationery items.

Building a website can leave you spinning in circles.

Most small business owners are quickly overwhelmed by the questions and decisions that come with creating a website.

What web builder should I use?
Do I have to write the words myself?
What should it look like?
Will this take weeks or months of my time?
Is DIY my best option?

Getting a great website doesn’t have to be so hard.

Website design just got easier.

Simple process. Stunning websites. Made with love for busy small business owners.

One-of-a-Kind Design

Custom design with the right blend of colors, fonts, and images to fit your industry and personality.

Illustration of a piece of paper with lines of text and a large pencil writing on it, set against a background with abstract shapes.

Relational Copywriting

Words that sound like you without the headache of writing them yourself or settling for AI.

Story-Driven Strategy

Every website is built on a user-friendly framework that builds trust, connection, and your reputation.

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"StoryMatters quickly and clearly understood our mission and passion."

Heidi poured her heart into creating a website that communicated our story perfectly.

BONNIE VIDLUND
Covered with Christ
"Heidi quickly understood how to make the images and design work together."

She communicated my message clearly and tightened up my branding. The website looks great and Heidi was competent, timely and asked great questions to bring out my best.

ANNIE PERDUE-OLSON
Leading Better Together
"Heidi has a gift with words and a keen eye for design."

"But most importantly, I think her greatest value is her integrity. This was demonstrated in our collaboration and in her commitments to the work and my timeframe."

KRISTI ERICKSON
Overflow Enneagam
"StoryMatters perfectly captured the heart of our organization."

“Heidi crafted a polished, invitational, and motivational website. Would highly recommend!”

ASHLEY MOORE
Citizens Against Sex Trafficking (C.A.S.T.)
"Working with Heidi was a dream."

She is responsive, finished all work well before the deadline, and provided several helpful resources to make sure we have the tools we need to keep our new site looking great.

AMBER KERRIGAN
Advocates for Better Health

Build your reputation and business when you partner with StoryMatters.

See what happens when design, messaging, and strategy work together like they should, and say goodbye to the stress and second-guessing of DIY for good.

Your website project starts with one click.

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Talk Directly with Heidi

Have a real conversation with the person who will design, write, and build the strategy for your website from start to finish.

1.

Watch the Pieces Come Together

Your custom Squarespace website will come together in as little as one week.

2.

Make a Lasting Impression

Build your reputation and business with a website you’re proud to share without the stress and second-guessing of DIY.

3.

You don’t have to build your business and your website, too.

Most small business owners don’t have the time or energy to bring the pieces of a website together.

StoryMatters founder, Heidi Zwart, created a streamlined design experience that respects your busy life. You work directly with her from start to finish. No project managers, subcontractors, or delays.

As a professional coach, writer, and designer for three decades, you can expect a fast, fun, and highly relational experience. You get a one-of-a-kind website with design, messaging, and strategy that’s perfectly in sync.

Trade DIY for a website that builds your reputation and your business — without the stress or second-guessing of DIY.

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Heidi looking at a laptop computer working with a client and smiling in a cozy living room with a stone fireplace and a wooden table.

Wondering who we serve?

If your business is built on people, your website should reflect that. We support solopreneurs and small business owners who value their time, energy, and the people they serve.