Website design as easy as it should be.

Your website doesn’t have to be a group project or DIY headache.

Work with one person from start to finish and get everything you need to launch a small business website you’re proud to put your name on.

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Web design projects can quickly become a logistical nightmare.

When too many people are involved, problems are inevitable.

  • Someone drops the ball.

  • Something gets lost in translation.

  • Deadlines slip.

  • The pieces don’t quite fit together.

In the end, you’re not happy with the results.

But, there’s a better way.

Person holding head in front of a laptop with various digital communication and social media icons around, including email, chat, images, graphs, and a globe.

Web design without the handoffs or DIY headache.

One partner for strategy, copy, and design. No delays, communication gaps, or doing anything on your own.

One collaborator.

You won’t have to explain yourself over and over.

The person who learns about your business is the one creating your strategy, words, and design.

Nothing gets lost in translation.

One point of contact.

You’ll always know exactly who to talk to.

No chasing designers, waiting on copywriters, or wondering what’s happening next.

You don’t have to worry about the project.

One cohesive website.

Everything is created to work together.

Your words, structure, and design are one idea, not fragments that conflict with each other.

No group project or DIY required.

start the conversation →

You get my full attention every step along the way.

Hi, I’m Heidi, founder of StoryMatters.

When we work together, you work directly with me. I’ll learn about you, your work, and people you serve, then translate it into a one-of-a-kind website.

No handoffs and no work left for you to do alone. I’m your partner from our first call to website launch.

It’s personal, simple, and designed to make your life less stressful.

If you’re ready to experience a fast, easy, and fun way to build a website, let’s talk!

start the conversation →

Let’s talk about your business! Coffee is optional.

Heidi Zwart sitting on a beige chair holding a white ceramic mug, smiling at the camera in a cozy indoor setting.

Start your project with one click.

start the conversation →
start the conversation →

Start with a quick call (it’s free).

Ask me anything. No prep required and no pressure to move forward.

1.

Choose your start date.

If we’re a match, we kick off your project with one 90 minute call. I’ll capture everything I need to create the structure, words, and design for your new website.

2.

Put your name on it.

In as little as two weeks, you get a finished website you’re proud to share.

3.

Two women with blond hair sitting at a wooden table, using a laptop in a bright room with large windows.

Here’s the StoryMatters difference.

Illustration of a man and a woman with megaphones, standing on separate platforms, engaging in a debate or discussion, with speech bubbles and a paper airplane between them.

Agency

More people and handoffs before your site is finished.

An illustrated person sitting at a cluttered desk, holding their head with both hands, surrounded by papers, a laptop, a calendar, and money, depicting stress or frustration.

DIY

More work falls on you when you’re already busy.

Two women are having a conversation at a table, one holding a pen and a notebook, the other gesturing with her hand, with speech bubbles above them indicating dialogue.

StoryMatters

One person working with you from start to finish.

50+ business owners have launched their websites with StoryMatters.

  • Christa Foss Real Estate Homepage Design & Copy

    Christa Foss Real Estate

  • Website homepage for Cashability, a Minnesota-based loan company, featuring illustrations of houses, dollar bills, and a call to action button labeled 'Apply Now'.

    Cashability

  • Overflow Enneagram Coaching's homepage featuring custom design and copy

    Overflow Enneagram

  • Homepage of Lindsey Book's real estate website showing a smiling woman in a white blazer, with sections about confident moving, buying or selling homes, a simple three-step process, and contact info.

    Lindsey Book Real Estate

  • A website homepage for Laurie Healy, focusing on mental health recovery and support. It features a large header with a logo and navigation options, a call to action about breaking stigma, photos of women and a group of diverse people, and sections on recovery coaching, intervention, and workshops, with testimonials and a sign-up form at the bottom.

    Laurie Healy

  • Track, a financial advisors, website design and Storybranded copy

    Track

  • A coaching website for Emily Allen Coaching featuring a serene lakeside scene with a dock extending into the water and mountains in the background, with sections about peace, coaching services, and a smiling woman portrait.

    Emily Allen Coaching

  • Homepage of Kyle Zwart media website featuring wedding films and lifestyle photography, with sections on services, testimonials, and contact information.

    KZ Media

Take “build a website” off your some day list.

One conversation is all it takes to get started. You talk. I’ll listen.

start the conversation →
start the conversation →

No prep or pressure. Just a conversation.

Heidi Zwart and a client having a conversation. One woman is holding a coffee mug, and the other has a notepad and pen. They are in a well-lit room with a staircase in the background.