Website design as easy as it should be.

Eliminate the overwhelm of building a small business website with design, messaging, and strategy that work in harmony to grow your business.

Two smiling women looking at a laptop screen together at a table in a bright room.

let's talk about your business →

A small desk with a black computer monitor, keyboard, mouse, and various stationery items.

Building a website can leave you spinning in circles.

Most small business owners are quickly overwhelmed by the questions and decisions that come with creating a website.

What web builder should I use?
Do I have to write the words myself?
What should it look like?
Will this take weeks or months of my time?
Can AI just do it for me?

Building a website doesn’t have to be so stressful.

Website design just got easier.

We build websites with design, copy, and strategy perfectly blended so the right clients say yes.

One-of-a-Kind Design

Custom design with the right mix of colors, fonts, and images to fit your industry and personality.

Relational Copywriting

Words that sound like you without the headache of writing them yourself, or settling for generic AI language.

Illustration of a piece of paper with lines of text and a large pencil writing on it, set against a background with abstract shapes.

Strategic Structure

A smooth visitor experience that builds the trust, connect, and clarity people need to say yes to working with you.

let's talk about your business →

"Working with Heidi was a dream."

She is responsive, finished all work well before the deadline, and provided several helpful resources to make sure we have the tools we need to keep our new site looking great.

AMBER KERRIGAN
Advocates for Better Health
"StoryMatters quickly and clearly understood our mission and passion."

Heidi poured her heart into creating a website that communicated our story perfectly.

BONNIE VIDLUND
Covered with Christ
"Heidi quickly understood how to make the images and design work together."

She communicated my message clearly and tightened up my branding. The website looks great and Heidi was competent, timely and asked great questions to bring out my best.

ANNIE PERDUE-OLSON
Leading Better Together
"Heidi has a gift with words and a keen eye for design."

But most importantly, I think her greatest value is her integrity. This was demonstrated in our collaboration and in her commitments to the work and my timeframe.

KRISTI ERICKSON
Overflow Enneagam
"StoryMatters perfectly captured the heart of our organization."

Heidi crafted a polished, invitational, and motivational website. Would highly recommend!

ASHLEY MOORE
Citizens Against Sex Trafficking (C.A.S.T.)

Meet your all-in-one designer and words partner.

Heidi loves design and words as much as some people love their dogs… probably more.

Your path to a great website starts with one click.

let's talk about your business

Chat with Heidi

Have a 30 minute call with the person who will design, write, and build the strategy for your website from start to finish.

1.

Watch the Pieces Come Together

Your custom Squarespace website will come together in as little as one week.

2.

Make a Lasting Impression

Release the overwhelm and feel confident the right people will say yes to working with your business.

3.

Imagine a website that perfectly represents you without doing it yourself.

You already have too much to do.

You shouldn’t have to worry about your website, too. StoryMatters founder, Heidi Zwart, created a streamlined web design experience that respects your busy life.

Work directly with Heidi from start to finish. In as little as one week, your web design, messaging, and story-driven strategy will work together like they should.

Join 50 + small business owners who eliminated the overwhelm of web design with the help of StoryMatters.

Getting a great website doesn’t have to be so hard.

let's talk about your business →

Heidi looking at a laptop computer working with a client and smiling in a cozy living room with a stone fireplace and a wooden table.

Wondering who we serve?

We help small business owners who feel invisible stand out in their crowded industry. Your website will make it easier for people to say yes to you… not your competition.