Website design, copywriting, & strategy in one place.

Get the design, words, and strategy your small business needs in one seamless experience. Say goodbye to the stress and second-guessing of DIY.

Two smiling women looking at a laptop screen together at a table in a bright room.

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A small desk with a black computer monitor, keyboard, mouse, and various stationery items.

Building your own website can leave you spinning in circles.

Without a marketing team, most small business owners feel quickly overwhelmed by decisions and doubts.

Where do I start?
What do I say?
What should it look like?
How do I make it look like so-and-so’s?
Does it look professional?

You shouldn’t have to build a website on your own.

Website design just got easier.

No stress. No second-guessing.

Get everything you need in one seamless experience.

One-of-a-Kind Design

Custom design that represents you perfectly with colors, fonts, and images that fit your industry and personality.

Illustration of a piece of paper with lines of text and a large pencil writing on it, set against a background with abstract shapes.

Relational Copywriting

Words written by a real person so they sound human — without writing them yourself or settling for AI.

Story-Driven Strategy

Design and copy that unite on a proven storytelling framework to help you grow a distinct brand and business.

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"StoryMatters quickly and clearly understood our mission and passion."

Heidi poured her heart into creating a website that communicated our story perfectly.

BONNIE VIDLUND
Covered with Christ
"Heidi quickly understood how to make the images and design work together."

She communicated my message clearly and tightened up my branding. The website looks great and Heidi was competent, timely and asked great questions to bring out my best.

ANNIE PERDUE-OLSON
Leading Better Together
"Heidi has a gift with words and a keen eye for design."

"But most importantly, I think her greatest value is her integrity. This was demonstrated in our collaboration and in her commitments to the work and my timeframe."

KRISTI ERICKSON
Overflow Enneagam
"StoryMatters perfectly captured the heart of our organization."

“Heidi crafted a polished, invitational, and motivational website. Would highly recommend!”

ASHLEY MOORE
Citizens Against Sex Trafficking (C.A.S.T.)
"Working with Heidi was a dream."

She is responsive, finished all work well before the deadline, and provided several helpful resources to make sure we have the tools we need to keep our new site looking great.

AMBER KERRIGAN
Advocates for Better Health

Make a great impression online when you partner with StoryMatters.

Say goodbye to the stress and second-guessing of DIY.

Your website project starts with one click.

Start your project →

Talk Directly with Your Designer

Have a real conversation with Heidi who will design your website from from start to finish.

1.

Watch the Pieces Come Together

Your custom Squarespace design, copy and strategy will come together in as little as one week.

2.

Stand Out Online

Make a great impression with a website you’re proud to share — without the stress and second-guessing of doing it yourself.

3.

You don’t have to build your business and your website, too.

Most small business owners don’t have the time or energy to bring the pieces of a website together.

StoryMatters founder, Heidi Zwart, created a streamlined design experience that respects your busy life. You work directly with her from start to finish. No project managers, subcontractors, or delays.

As a professional coach, writer, and designer for three decades, you can expect a fast, fun, and highly relational experience. You get a a one-of-a-kind website with design and messaging that are perfectly in sync on a strategic story-driven foundation.

Now, you can skip the DIY and still get a website that looks and feels exactly like you.

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