One of the biggest questions most small business owners have is how much to budget for their website. The options can be overwhelming. DIY might look appealing… until you try it. Agencies seem like the answer… until your jaw drops at the high price tag. Let’s take a peek at how much you should really pay for a small business website in 2025.

The speed at which technology is changing the way we communicate is startling. Small and solo business owners alike need fast and effective communication tools, but there is threat of driving people away without relationship driven communication. Regardless of the platform, there are telltale signs you are using AI to write your copy. Have you noticed them yet?

Ever wonder how small businesses can compete in a sea of competition? A great looking website helps, but visual impact is not the most important thing you need to stand out online. The secret weapon to an effective website is found in the power of story.

As a professional coach, counselor, and behavior design nerd, I would summarize Donald Miller’s StoryBrand framework in one word — brilliant. Though not without limitations, it’s an exceptional tool for anyone who needs to communicate clearly, especially small businesses. I’m a big fan of the framework, but your business may not need a StoryBrand certified guide.

Every business, regardless of size, needs a professional website. But it’s especially critical for new businesses that need to establish a brand and make a great first impression online. While it’s tempting to DIY your site (and maybe you already have), here are 5 reasons every new business needs a professional website.

Part 2 of our series on which website platform is best pits two of the most popular sites against each other —Squarespace or WordPress. Each platform has their pros and cons, so let’s look at a few of them.

Mission-driven work is exhilarating and exhausting. It’s common to wear multiple hats, play many roles, and work long hours. Burnout is lurking. So, how do you build a healthy organization and brand without burnout become a part of your story? Your resilience is in your strengths.

When it’s time to build a website, the most important decision you face is which website builder to use. Should you choose Squarespace or Kajabi? It depends…

Nonprofits run on people. They rely on volunteers, donations, and people to use their services. It’s demanding, rewarding, and important work. Nonprofits need a great website that incorporates great design and clear copywriting. And, it can be done on a budget.

If you’re a business owner, you know how important it is to reach the right people with the right message. Incorporating human-centered design into the core of your business is the best way to connect with people to gain their trust, loyalty, and business.