Thoughts on clarity, trust, and how we communicate.
These are a few of the many things that keep me awake at night and create the mental hum during the day.
It’s a fun ride. Sometimes.
Make it Easy for People to Work With You
It doesn’t take much for people to get distracted or lose our focus. Business owners have to understand this part of human nature and know how to work with it, not against it. That’s what behavior science does best. And it’s why it needs to be the foundation of your website.
Is Your Website Built on B.S.? It Should Be.
If it’s not, it should be. I know what you may be thinking… Isn’t authenticity and trustworthiness the foundation of a strong online presence? Absolutely. The kind of B.S. I’m talking about is built on all of that. Surprised? It’s probably not what you think.
Why Building Your Business Can Feel Like an Unsolvable Puzzle
Building a brand can feel like staring at a 1,000-piece puzzle in total chaos. Learn how to overcome the overwhelm of business growth, fight marketplace distractions, and find the missing pieces of your story.
Do Small Businesses Really Need SEO? Why Most Don’t (Yet)
Wondering if your small business really needs SEO? In most cases, not yet. DIve into why early SEO isn’t the best investment, what foundational steps to take first (like clarifying your message and improving your website), and how to know when SEO will actually help your business grow.
5 Reasons a Human Copywriter Is Better Than AI
AI can draft website copy quickly, but speed isn’t the same as connection. A human copywriter listens, asks questions, and uncovers the story behind your business. A copywriter blends strategy, emotion, and clarity to create content that resonates and builds trust.
How Small Business Owners Can Improve Their DIY Website
You built your website yourself—but is it really working for your business? A DIY site can look good but still miss opportunities to connect with customers. Learn how a professional review can make your site clearer, more engaging, and more effective.
No Website? Here’s What You’re Missing as a Real Estate Agent
Real estate agents: missing a website means lost leads and trust. Discover why a professional online presence is your 24/7 business asset.
Culture That Cares: What Your Small Business Really Needs to Thrive
Learn how a caring culture helps your small business thrive with wellbeing pillars that empower teams: career, social, financial, community, and physical.
How Much Should You Pay for a Small Business Website?
Wondering how much to spend on a small business website? Explore budget-friendly options—from DIY builders to agency designs—and learn what fits your needs and budget.
Don’t Look Now But Your AI Copy is Showing
Is your AI-generated copy lacking authenticity? Learn how to spot telltale signs like repetitive phrases, missing personality, and absence of personal stories—and discover how to make your content more human and engaging.