5 Reasons Every New Business Needs a Professional Website
Every business, regardless of size, needs a professional website. But it’s especially critical for new businesses that need to establish a brand and make a great first impression online. While it’s tempting to DIY your site (and maybe you already have), here are 5 reasons every new business needs a professional website.
1. Creates Credibility and Trust
A professional website creates credibility and legitimizes your business. I can’t tell you how many times I’ve personally dismissed a business because they don’t have a website — or worse, have a bad one. The growth of your business depends on trust — and it’s reinforced with a professional website. In today’s digital world, a great website is a non-negotiable if you want your business to thrive.
2. Increases Visibility and Reach
A website makes your business accessible to anyone, anywhere, any time. Your customer reach is unlimited when your website has strong visuals and website copy. A professional website will help new businesses grow faster with better visibility and reach online.
3. Establishes Your Presence Online
Your website is your online home. It’s a single place for customers to learn about your products and services. Most importantly, it’s a place for you to demonstrate you understand your customer’s problem, empathize with them, and establish your authority to help them solve it. When done well, your business will be irresistible to the people you most want to help.
4. Enhances Brand Identity and Differentiation
A professional website highlights your brand and showcases what makes you unique. Through design, copy, and visuals, you can create a distinct brand identity that resonates with your target audience, helping you stand out from competitors online. Even if you start with a website template, your site can still be fully customized with brand colors, fonts, images, and copy to make it standout online.
5. Adapts as Your Business Grows
Professional websites are highly adaptable. You can update content, add new visuals, or promote your services, workshops or courses as you expand. This flexibility makes it easier to scale your business and keep customers informed as you grow. StoryMatters offers single-page websites with scalability in mind for new businesses with a small budget.
At StoryMatters, we specialize in boutique website design and copywriting for your small business. We provide the right strategy, compelling copy, and custom web design you need to make a lasting impression online. All our websites are built on Squarespace instead of WordPress because it’s the easiest platform for small businesses to self-manage.
Ready to make sure your online presence is as unique and professional as your brand? Schedule a 30-minute free call to start building something great together!
