Meet Heidi Zwart

Web Designer | Copywriter | COACH | Author

With decades of experience coaching, designing, and copywriting, Heidi combines the proven StoryBrand framework with her deep understanding of human behavior to help you stand out online.

Heidi Zwart

Part coach, part creative, Heidi Zwart is the founder of StoryMatters Creative. She brings a unique blend of people-helping and design skills to every project.

With a Master’s Degree in counseling and years of design experience, Heidi delivers websites that look and sound exactly like you — and she does it fast. Her strong relational and communication skills make the design experience efficient and fun.

Heidi is known for her ability to quickly capture the one-of-a-kind voice and tone of small businesses. Paired with her eye for design and attention to detail, her clients are thrilled with their finished sites.

As the author of two books, a six-month daily email devotional, and over 300 hundred articles and blogs, Heidi has been recognized for her conversational, relatable writing voice. She loves home improvement projects, travel planning, and every moment she spends with her growing family.

Heidi Zwart, Founder of StoryMatters Creative, Website Designer & Copywriter

StoryMatters Creative designing a website for a small business.

It’s time to stand out online with great web design & copywriting.

As a small business, too, we know how important it is to get noticed.

StoryMatters builds small business websites with the right combination of strategy, copywriting, and design so that you are the business people choose — even in a crowded industry.

With our simple, stress-free 5 day design experience, you get noticed faster. We build exclusively on Squarespace, an easy to use platform for small businesses to self-manage.

StoryMatters has helped other small business owners like you stand out online.

Are you next? Let’s get started.

start a conversation

“Heidi did a great job on my sales page design! Great communication and worked on a tight deadline. I highly recommend working with her!”

— KRISTEN BLAKE, KRISTEN BLAKE WELLNESS

Wondering if we’re a good fit?

StoryMatters partner with new and existing small business owners who want to stand out online with a great website and copywriting without the DIY.

We might be a fit if:

You are launching a brand new business
You need a website refresh
You need a website done fast
You are a timely communicator
You have a budget for a custom website
You want clear website copy

We are probably not a fit if:

You are just exploring business ideas
You have an e-commerce or large business
You are indecisive
You are slow to respond to emails and/or texts
You don’t have a website budget (explore our templates)
You want clever vs clear copywriting

Think we’re a match?
Take the first step with a free 30-minute call.

Start a Conversation

More FAQ’s about working with StoryMatters

The visual design is beautiful and it’s easy for you to make edits once your build is complete.
We can rebuild your current Squarespace site or upgrade it to 7.1 if needed. We can also transfer an existing site from other website platforms.
Absolutely! Using the StoryBrand framework and my 30 years of coaching experience, I quickly capture the essence of your brand, turning your words into clear, concise copy. Discover our website copywriting packages and how we can craft compelling content that resonates with your audience.
If you’re not familiar with StoryBrand, that’s okay. We guide you through it in our call (or read the next FAQ)!
StoryBrand is proven marketing framework developed by Donald Miller that helps businesses clarify their message by using principles of storytelling to connect with their audience.
The core idea is to position the customer as the hero of a story and the business as their guide. StoryBrand aims to simplify and clarify a company’s messaging, so people immediately understand how the business can solve their problems and improve their lives.
Here are the seven key steps in the StoryBrand framework:
1. A Character – The story begins with a hero, who is the customer, not the brand. This step defines the target customer and clarifies what they want or need.
2. Has a Problem – Every hero faces a challenge or problem. StoryBrand categorizes these into external (practical), internal (emotional), and philosophical (value-driven) problems that the brand’s product or service addresses.
3. Meets a Guide – In this narrative, the business becomes the guide who understands the customer’s problem and can help them succeed. The guide demonstrates empathy and authority to build trust with the hero.
4. Who Gives Them a Plan – The guide offers a clear, simple plan to help the hero achieve their goal or overcome the problem. This could be a step-by-step process, a checklist, or a road map.
5. Calls Them to Action – This involves motivating the hero to take the next step, which could be purchasing a product, scheduling a call, or signing up for a newsletter. A strong call to action is critical for guiding customers forward.
6. Helps Them Avoid Failure – StoryBrand emphasizes the stakes by clarifying what negative outcomes the customer can avoid by using the product or service, underscoring the consequences of inaction.
7. Ends in Success – Finally, the story concludes with a clear picture of the success the customer will experience if they choose to engage with the brand. This helps customers envision how the product or service will improve their lives.
Yes! Don’t let budget concerns stop you from reaching out—we’re here to help. Contact us to discuss how we can create a stunning website for your nonprofit or ministry.
StoryMatters is based in the Twin Cities of Minnesota, but we work with clients across the country. Get started with a free consultation to see how we can help your business thrive online, no matter where you’re located. Skol! 🏈