Branding & Website Packages for Coaches & Consultants

Websites and copywriting that build trust and connection with clear, empathetic messaging and professional design.

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Communicating is what you do best.

But many coaches and consultants have a hard time turning words into marketing language. Maybe you have:

  • Struggled to sound authentic and not “salesy”

  • Not yet found a creative partner who understands your work

  • Sacrificed time with clients and family to figure it all out

You shouldn’t have to work so hard on your marketing.

Coaching & consulting websites that look and feel like you.

With over 30 years of industry experience, you get the help of a coach and creative — rolled into one.

People-First Design

Design rooted in colors, fonts, and images that resonate with the people you serve.

Relational Copy

Words that sound like a real conversation — not a sales pitch or robot.

Video Storytelling

Lay a strong foundation for trust and connection with a story-driven video.

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“A good looking brand is only the beginning.”

Heidi listens to understand so that your message gets communicated with clarity. Her creativity, professionalism, and commitment to excellence make her an invaluable resource. I highly recommend her!

Kristi Erickson | Certified Enneagram Coach
— Overflow Enneagram

“Logical. Thoughtful. Strategic. Curious. Supportive.”

Working with Heidi and her StoryBrand approach shaped my perspective on how to best connect with my prospects and it resulted in a beautiful new site!”

Laurie Healy | Certified Recovery Coach
— Laurie Healy Coaching

I know how personal your your website feels.

It’s a reflection of you, so it needs to be just right.

StoryMatters brings together design, copywriting, & strategy in one seamless experience. And you get a professional website that looks and feels like you, without any DIY.

With a master’s in counseling and three decades of experience as a coach and consultant, StoryMatters founder, Heidi Zwart, is uniquely suited to help. She listens well, asks great questions, and communicates clearly so your website and copy captures you to your core.

Make a great impression with a website you’re proud to share — without the stress and second-guessing of doing it yourself. 

Start your project →
Heidi looking at a laptop computer working with a client and smiling in a cozy living room with a stone fireplace and a wooden table.
Plus pattern

Get started with a custom coaching or consulting web design package.

Reflect the heart of your business — and capture theirs.

  • STARTER PACKAGE

    1-page template website + copy

    A small but mighty single page website customized to fit your brand.

    The perfect starting point for those with a single service.

    $1750

    get started

  • GROWTH PACKAGE

    4-page custom website + copy

    If you’re ready for a bit more, this package typically includes a Home, About, Services, & Contact Page.

    Great for coaches & consultants with a variety of service offerings.

    $3500

    get started

  • NEW BUSINESS BUNDLE

    4-page website + copy + branding

    Add a logo and custom brand palette to breathe life into your business.

    Ideal for those building a new business from scratch.

    $4000

    get started

ALL PACKAGES INCLUDE:

  • 60-minute strategy session

  • Custom StoryBrand copywriting

  • Basic SEO setup

  • Mobile responsive design

  • Custom icons & design elements

  • Choice of stock photos or your own

Packages do not include a monthly Squarespace subscription or the cost of your custom domain.

You receive a 20% discount for your annual subscription when you work with StoryMatters.

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Can’t afford a fully custom website?

Choose one of our exclusive single-page template designs and we’ll customize it for your coaching or consulting business.

Starting at $750

View Templates

Some of our favorite coaches & consultants

  • Overflow Enneagram Coaching's homepage featuring custom design and copy

    Overflow Enneagram

  • Emily Allen Coaching

  • Laurie Healy

  • CalmCraft

  • Landing page for Kristen Blake Wellness Heal from Within program

    Kristen Blake Wellness

  • Redemptive Growth Co

FAQ’s about working with StoryMatters

  • Most of the coaching and consulting websites are either:

    • Professional, but not personal

    • Personal, but unprofessional

    We build sites that are personal and professional.

    We blend professional “non-cheesy” images that engage instead of distract. And we write relational website copy that is concise, clear, and empathetic. Together your website will build the trust that’s foundational to the transformational work you do in people’s lives and businesses.

    Every website we build is designed on the StoryBrand framework, which gives you a leg up on the competition.

  • It can be a great place to start if your budget is tight.

    But because your business is so personal, a 4-page site with Home, Services, About, and Contact pages is better for a coaching or consulting business.

    Hiring a coach or consultant requires a level of vulnerability that’s different from other industries. Potential clients often want to know more before moving forward. We include just the right amount of information, empathy, and hope to encourage people to take the first step to work with you.

  • Yes! We can connect your calendar to your website that works seamlessly and allows people to take that crucial step to work with you.

  • We’ve designed dozens of sites for happy clients in a single day — and that’s how we’ll build yours, too.

    Here’s how it works:

    Use our simple Prep Guide to provide info and gather text, photos, and preferences about your design.

    Then, we meet for a 60-90 minute Review + Copy Session to capture your website copy.

    Your Design Day includes 3 meetings about 45 minutes each, with live edits.

    Typical Schedule (shorter for 1-page sites):

    • 9am: Review your homepage and set the direction of interior pages

    • 12pm: Review progress and edits

    • 3pm: Final edits and site handoff

    Your site is ready to launch when you are!

  • The visual design is beautiful and it’s easy for you to make edits once your build is complete.

    If you have a site on another platform or on an older version of Squarespace, we’d be happy to upgrade, refresh, or redesign your site from scratch.

    See which of our perfectly-sized website packages is a fit for your business.

Do you need help?

Get the design, words, and strategy your business needs in one seamless experience. Say goodbye to the stress and second-guessing of DIY. 

start your project →