Create a Promo Video People Want to Watch
Story-driven videos that make people feel seen, understood, and ready to work with your small business.
Are you telling your story — or theirs?
Most corporate videos talk at people instead of to them — focusing more on what their business wants to say instead of what the customer needs to hear.
What Traditional Corporate Video Typically Do
❌ Company-first storytelling
❌ Lead with authority and experience
❌ Focus on features and lists of what you do
❌ Overcomplicate the message
❌ Lack a clear next step
What Story-Driven Video Does Instead
✅ Client-first storytelling
✅. Lead with empathy
✅ Focus on the client’s problem and plan to help
✅ Easy-to-follow simple story
✅ Provide a single call to action
Your video should create connection and trust between your business and the people you serve.
That’s what we do best.
Story-driven videos that move people
Cinematic storytelling that engages, connects, and cuts through the noise online.
Client-First Message
Your audience will feel seen and understood with a simple, story-driven script the human brain is hardwired to love.
Cinematic Storytelling
More than a talking head video, your video will evoke emotions that resonate with the audience and leave a lasting impression.
Stress-Free Filming
No lengthy memorization, technical stress, or creative planning on your part so you can focus the story, not the camera.
Experience the story-driven difference for yourself.
Showcase your client’s stories so they understand yours.
Ready for your close-up?
Filming a video for your business doesn’t have to be hard or stressful. We make it easy.
Schedule a Call
Tell us about your small business — it’s okay to brag about your work with us!
1.
Reserve Your Shoot Day
Choose a day for us to capture your video in the setting of your choice — we’ll get everything we need in just two hours.
2.
We Plan Everything
From script to shot selection to lighting design, we take care of all the details so your video shoot is smooth, comfortable, and fun.
3.
Capture their Hearts
Share your video everywhere you want to connect, move, and inspire people to work with you.
4.
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“Working with StoryMatters was a dream.”
Quick, painless, and stress-free! I just had to show up and do my part. Everything else was prepared and ready to go. Can’t recommend the StoryMatters team highly enough!
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“The StoryMatters team is professional and organized."
They bring a clear vision to the table. There’s an ease to their approach and I felt so comfortable while the camera was ‘on’. I highly recommend working with Heidi & Kyle!
— Lindsey Book | Lindsey Book Real Estate
Capture the right story on video.
Most small business videos focus on telling their story — but people want to hear theirs.
We create professional story-driven videos that connect their problem to your solution through empathetic storytelling. When the right script is paired with engaging cinematography, people say yes to you and your business.
It’s an easy, done-for-you experience that takes the guesswork out of telling the right story.
Let’s tell your story together.
Your Storytelling Team
Heidi Zwart
Script Writing | Story Structure
Kyle Zwart
Videographer | Editor
FAQ’s about video storytelling with StoryMatters
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We work with small business service providers. Some of our best fit clients are:
We love being a part of new businesses just getting started. So if that’s you, let’s get you started on the right foot! Schedule a call →
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We use the proven StoryBrand framework to develop a script that immediately resonates with the human brain and helps people feel seen, heard, and understood.
We’ll talk about your vision on your initial call.
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Most corporate videos look and feel the same — talking heads in front of a camera that lead with “my name is…”
We lead with your client’s story — we identify their problem with an empathetic approach they immediately resonate with.
Our cinematic style starts with showing, not telling, through engaging shots and real life people in action. Business owners love it because there’s no script to memorize or long hours in front of a camera. The short script is read off camera with only one brief “hello” from you during our shoot day! -
Your final video will be 60 — 90 seconds from start to finish.
Most businesses make the mistake of fire-hosing their clients with too much information — whether on video or their website. A clear, crisp, audience-focused story will connect quickly and deeply.
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The human brain understands story structure. A well told story connects to our head and heart. That’s exactly what we want your brand to do.
StoryBrand is proven marketing framework developed by Donald Miller that helps businesses clarify their message by using principles of storytelling to connect with their audience.
The core ideas are:
The customer is the hero of their story
The business is the guide
The guide provides a solution
Every solution blends both empathy and authority
Guide provides an easy plan to take the next step
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Video continues to be the content people most engage with — and it’s easy to use over and over again. You attract new clients, yes, but you also gain the loyalty of existing ones.
Your current clients can easily share your video with family and friends.
Combine it with one of our custom web design packages here if you need a new or refreshed website.
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Expect the process to take about 2-3 weeks from start to finish. We will have a pre-meeting before your shoot day to approve your script and will need a 2-hr window for onsite recording at the location of your choice.
You will have a final video delivered one week after your shoot.
Videos people want to watch
Story-driven videos that make people feel seen, understood, and ready to work with your small business.