The EASY way to get a small business website.

Get engaging design, authentic copy, and story-driven strategy that work together so the right clients say yes.

It’s web design as EASY as it should be.

Two smiling women looking at a laptop screen together at a table in a bright room.

Engaging design, Authentic copy, and Story-driven strategy… so the right clients say Yes

Building a website can leave you spinning in circles.

Most small business owners are quickly overwhelmed by the questions and decisions that come with creating a website.

  • What web builder should I use?

  • Do I have to write the words myself?

  • What should it look like?

  • Will this take weeks or months of my time?

  • Can AI just do it for me?

Building a website doesn’t have to be hard. We make it as EASY as it should be.

Website design the EASY way.

Feel confident your design, copy, and strategy are working together to guide the right people to work with you.

E

Engaging Design

Create a first impression that reflects the quality of your work and feels right to the people you want to serve.

A

+

Authentic Copywriting

Messaging that says what you’ve been trying to say in a way that feels natural and easy to understand.

S

+

Story-Driven Strategy

Guide people through your website so they quickly understand your work and how to take the next step.

Y

Yes from the Right Clients

Help the right people feel connected to you and good about reaching out to work with you.

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  • "StoryMatters quickly and clearly understood our mission and passion."

    Heidi poured her heart into creating a website that communicated our story perfectly.

    BONNIE VIDLUND
    Covered with Christ

  • "Heidi quickly understood how to make the images and design work together."

    She communicated my message clearly and tightened up my branding. The website looks great and Heidi was competent, timely and asked great questions to bring out my best.

    ANNIE PERDUE-OLSON
    Leading Better Together

  • "Heidi has a gift with words and a keen eye for design."

    "But most importantly, I think her greatest value is her integrity. This was demonstrated in our collaboration and in her commitments to the work and my timeframe."

    KRISTI ERICKSON
    Overflow Enneagam

  • "StoryMatters perfectly captured the heart of our organization."

    “Heidi crafted a polished, invitational, and motivational website. Would highly recommend!”

    ASHLEY MOORE
    Citizens Against Sex Trafficking (C.A.S.T.)

  • "Working with Heidi was a dream."

    She is responsive, finished all work well before the deadline, and provided several helpful resources to make sure we have the tools we need to keep our new site looking great.

    AMBER KERRIGAN
    Advocates for Better Health

The smoothest path to a great website.

Imagine a website that perfectly represents you without the stress.

Your path to a great website starts with one click.

Chat with Heidi

Have a 30 minute call with the person who will design, write, and build the strategy for your website from start to finish.

1.

Watch the Pieces Come Together

Your custom Squarespace website will come together in as little as one week.

2.

Make a Lasting Impression

Release the overwhelm and feel confident in your business when you have a website you’re proud to share.

3.

Imagine a website that perfectly represents you without the stress.

You already have too much to do.

You shouldn’t have to worry about your website, too. StoryMatters founder, Heidi Zwart, created a streamlined web design experience that respects your busy life.

Work directly with Heidi from start to finish. In as little as one week, your web design, messaging, and story-driven strategy will work together like they should.

Join 50 + small business owners who eliminated the overwhelm of web design with the help of StoryMatters.

Getting a great website doesn’t have to be so hard.

Heidi looking at a laptop computer working with a client and smiling in a cozy living room with a stone fireplace and a wooden table.
Plus pattern

Wondering who we serve?

If you’re a busy, service-based small business owner who is feeling overwhelmed by web design, working with StoryMatters is your next step.

It’s an easy way to get a website without the stress.

Just a few of the small businesses we love.

Web design as easy as it should be.

Experience a stress free way to get design, copywriting, & story-driven strategy that work together to grow your small business.