Make your work easy to understand and easy to choose
Website design, messaging, and structure that helps people understand your work and feel ready to move forward.
Built for solo business owners starting or refining their business.
Not sure if you need this yet? That’s exactly what this call is for.
You know what you do.
It’s just hard to put into words.
Most solo business owners are quickly overwhelmed by doubts and questions trying to explain their work.
“How do I say this without it sounding generic?”
“What do people really need to hear?”
“How do I make this sound like me?”
“Why do I keep second-guessing this?”
“Why does explaining this feel so impossible?”
When you’re great at what you do, it shouldn’t be this hard for people to understand it.
A website that makes your expertise impossible to miss.
When people understand it immediately, they move forward faster.
People get what you do in seconds
No more over-explaining on every call.
A site you feel confident sharing
Looks as great as the work you’re doing.
Sounds like you, just clearer
So people trust you faster.
An easy next step for people
So the right people reach out.
You built the experience.
It’s just hard to put into words.
Hi, I'm Heidi. I help solo business owners communicate their expertise in a way people instantly understand… and build the website to support it.
Great work doesn’t explain itself.
When your messaging is unclear, people hesitate.
They compare you on price.
They take longer to decide.
I remove the friction that makes people hesitate.
Your website will sound clear, natural, and easy for the right people to respond to.
A finished website in just two weeks.
Most people stay stuck here longer than they need to, trying to figure it out alone without getting clearer.
Tell me about your business.
We start with a short call to understand your work, clients, and what's getting lost in translation. No prep required. Bring your questions and I’ll bring mine.
1.
I bring your website together.
Your messaging, structure, and design come together in one coherent site, custom-built in Squarespace so you can manage it yourself after launch.
2.
Live in 2 weeks.
You walk away with a site you're confident sharing and clients who get what you do immediately. No loose ends or lingering to-do list.
3.
Join 50+ business owners who have trusted us.
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![Affinity Tax Website Design Package]()
Affinity Tax
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![Christa Foss Real Estate Homepage Design & Copy]()
Christa Foss Real Estate
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![Overflow Enneagram Coaching's homepage featuring custom design and copy]()
Overflow Enneagram
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Lindsey Book Real Estate
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Laurie Healy
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![Track, a financial advisors, website design and Storybranded copy]()
Track
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Cashability
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Intero Tax
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Emily Allen Coaching
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Oxborough Mechanical
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Beyond Hustle
Most clients come in feeling unclear.
They leave with something that clicks.
“Heidi transformed a few brain-stormed ideas about a new tax practice into a brand I'm super proud of. Her skill in blending strategy and web design expertise was huge for our launch and significantly impacted client engagement.”
— Conner Kelderman | Track
“A true expert to establish my online presence for my new business. Heidi set me up to succeed in an industry where standing out from the crowd is essential. Partnering with StoryMatters was essential to my current business success.”
— Christa Foss | Christa Foss Real Estate
“A good looking brand is only the beginning. Heidi listens to understand so that your message gets communicated with clarity. Her creativity, professionalism, and commitment to excellence make her an invaluable resource. I highly recommend her."
— Kristi Erickson | Overflow Enneagram
This works best when you're ready to be seen clearly.
You're not starting from zero.
You have years of experience and real results… and you’re ready to be recognized for them.
A Good Fit If:
You have proven experience and a clear direction
You're moving into consulting, fractional, or independent work
You know what you do, but it's hard to explain simply
You want a website that helps you win business
You're ready to make decisions and move forward
Not a Fit If:
You're still figuring out what you offer
You want open-ended exploration without a clear outcome
You need your site to sell every possible service you offer
You prefer to revisit decisions repeatedly before moving forward
You're looking for a template or a low-effort solution
Ready to get clear on how to explain your work?
A short, focused call to understand your work. No prep needed… I’ll guide it. If it’s not a fit, I’ll tell you.
You’ll leave with a clear next step either way.
Not sure if you need this yet? That’s exactly what this call is for.